Valuable Habits Every Marketer Must Have

Haley   
Aug 11

Marketing is a very interesting field. Basically, there are dozens of entry points for marketing, each bearing unique specialization paths. Just like any modern business discipline, marketing is progressive and will bring more opportunities for career climbers. If you’re planning to enter the exciting field of marketing, you should develop some important habits.

As for SEO in Philippines, these habits can definitely help you progress, whichever marketing path you’re willing to take.

Niche Keenness

A marketer knows the behavior and mechanism of most niches. To learn ‘niche keenness,’ you will probably need years of studies and speculation, but you can speed this up through constant research and collaborative work. Spend time studying every niche you come across. Take down notes and observe how trends move accordingly.

Knack for Systems

If you want to get ahead in your career line, you must be a theoretical marketer. You can only do this by having a ‘knack’ for systems and idea frameworks. Since marketing has a fluid movement, creating your own system can make things a bit easy. With a system, you can connect one idea to a trend, vice versa. From there, marketing campaigns can take life.

Quick Adaptation

Adaptation is an essential skill, not just in marketing, but in other areas of life. By learning how to adapt, you’ll know what pitfalls to avoid and what strategies must be applied whenever something happens. You’ll be proactive instead of just being reactive to situations. In the fast-paced marketing environment, this is very crucial.

Enthusiasm

Enthusiasm is the ember that will keep your passion burning. There will be times when you may feel dissatisfied with your career path. Projects may run dry and events may not swing in your favor. In times like these, it’s important to be enthusiastic. Take your career steps one at a time and always remind yourself why you chose marketing in the first place. Understand that the marketer’s path will be full of challenges. Be prepared for the bumpy road, and see what prizes lay ahead.

Should You Outsource Your Business Tasks?

Haley   
Jul 16

Outsourcing is a concept that has been hanging around various industries for the past decades. But it is now more than ever that most companies are embracing outsourcing globally. In fact, realizing the full potential of outsourcing and integrating it into a business process has made companies thrive and grow in a shorter span of time.

Delegating Tasks

With outsourcing, tasks or projects can be delegated to specialized companies and professional freelancers, you will have more time and energy to use in your core business. But is outsourcing for every business. Find out which business should definitely use outsourcing.

Startups

New businesses have limited resources and cannot afford the overhead costs of additional employees and big spaces. However, they have to be flexible to adapt and go head to head against the already established businesses.

Growing businesses

A rapidly growing business has to pounce on opportunities if it wants to widen its reach. This is impossible if businesses have to always hire new employees, train them and buy their equipment. There are just too many going on in their plate. Outsourcing can slash that long list and provide the services immediately. Additionally, third-party services from professionals can increase the quality of service your customers receive.

Small businesses with no experience in the needed task

Let’s say you are a small pastry shop who wants to venture in online marketing to increase your leads. You have no idea how to build a website or make an effective social media ad. Outsourcing will help you make a great website to reach your potential customers while you can focus on running your business.

Businesses looking to expand in other countries

Setting up in a foreign country is a real challenge especially that you still have to know the locals. A local outsourcing company can help you reach out to your target market in no time.

3 Best Ways to Fund Your Startup Business

Haley   
Jun 27

Having a small business is like making your dreams into a reality. But ideas alone are not enough to build a startup small business. You need to finance it to start the building and growing it. Add to that, once you are ready to expand. You still need money to widen your business horizon.

Good things there are various ways to fund your business aside from going to the bank or a lending company to get fast cash loan without collateral. Unfortunately, banks are not keen to invest or give a personal loan to startups. You can’t blame them for being too risk-averse.

After all, they have been in the business for decades by being so. However, they end up not being too open for talented entrepreneurs who are just starting up yet will big potential to change an industry. So here are three ways to fund your startup small business.

Angel Investors

You are in luck if you are a highly sociable person. Angel investors are not found just anywhere, yet you can start by asking people in your circle and local non-government organizations. Most angel investors are not interested in how much you are making right now. They are interested in the potential of your business and how far it will grow. They hope that once they exit, they can sell their shares for a better price.

Crowdfunding

If you are more into using the tech, then you can try crowdfunding. Certain websites such as Indiegogo, Kickstarter, RocketHub, Fundable, and Fundly are willing to showcase your ideas. However, be mindful that your business plan has to be as realistic as possible. You don’t want funders to expect too much on something that you can’t deliver and ruin your brand right from the kickoff.

Bootstrapping

Use what you have right now. Even Bill Gates built his billion-dollar software company in a garage, so this idea is not even new. If you have savings, you can combine it with your family or friends’ extra cash to get what you need at the moment. If you need more hands, you can hire a freelancer for short-term, projects. This way you don’t need to hire people for full-time positions yet.

Truly, if you have strong determination, financing will not a big of a deal. Take the chance to build your dream startup now, rather than let other people do it ahead of you and forever hold your peace.

Conversion-Based Tactics for Your Online Business

Haley   
Jun 07

Conversion should be the ultimate goal of any online financial business. Without any hope of sales conversion, the business will eventually fail.

In starting your finance business, you should then consider making a list of useful conversion-based tactics.

By doing so, you have the chance to prevent many pitfalls as your business operates.

Here are some conversion tactics to fuel your business journey:

Timely, Beneficial Content

Creating any type of online content is relatively easy. But if you’re aiming for a high-level piece of content that can benefit most users, you have to spend more time in creating it. What are the qualities of beneficial content? First: it must be timely.

Rehashing old information will rarely bring high value for your users. Some of them may recognize the old content and will veer away from your reach. The second factor is the free material. Most online entrepreneurs give free eBooks as part of their lead generation process. You can do the same, or you can even think of new digital products to make.

Social Media Activities

Social media is your trump card. Almost everyone in the world is connected to social media, with Facebook as the leading platform. To bring continuous conversion for your business, you should invest time in social media activities. Events such as online contests can catch the attention of users. Creativity is a strong factor that can guide you in making activities.

Influence Marketing

Influence marketing is about widening your reach. There are countless ways to influence people, especially in the cyberspace. To name a few common things, highly-regarded methods are through blogging, SEO marketing or digital marketing for financial services websites.

Your blog will serve as your content machine.

Every good content piece you make can influence people into making decisions. Do some experiments, even topnotch digital marketing strategist for finance business does. Figure out which content piece gathers immense reactions from web users.

The power of conversion shouldn’t be neglected. Finance businesses live and breathe through effective conversion methods, and entire communities are dedicated to the process. Create your conversion plan today, and see the outcome that it can bring.