We all know that Facebook has grown from being a social media platform into a great business marketplace for every enterprise no matter is the size. Add to that, it makes looking for specific leads easier if you are a local business who wants to grow your reach.
And even if you have a website, you need to boost you effort to increase the traffic it gets. But first, you have to build a Facebook page to run contests and promotions. It’s a good thing that Facebook business page is free yet it lets you reach more people and build brand awareness. This is because once a Facebook user becomes a follower or a fan, their Facebook friends can also get to see you. Add to that, your page also gets indexed in search engines.
If you do not have a business page yet, here are the steps you can take.
Before creating your Facebook business page, you need to create a personal Facebook profile. That profile will be the admin of your Facebook page. This means that your Facebook page will not have a separate login from your personal profile.
There is no need to worry if you are going to use your existing personal Facebook with your new page, only you and the other administrators will see the personal profiles interacting in the business page. People who follow or like your page will not see your profile though you can switch it if you prefer to do so.
From your Facebook profile page, you click the dropdown menu found in the upper right corner. Choose “Manage Pages.” Then click the option “Create a Page.”
Choose between “Business or Brand” or “Community or Public Figure.” This will depend on your purpose. Key in your “Page Name,” your category to describe the nature of your business, business address, and phone number. You can opt not to show your address to the public but you have to retain your city and country. Then click “Continue.” Facebook will guide you throughout the setup process until you reach the Facebook Welcome section. You and the other admins can control the information people will see on your page.
Once you have created your page, you can then start posting links from your website, create ads, and promote online contests.